Pure Vans

Industry Sector:
Transport (Commercial Vehicles)

Services Provided:
Brand Identity
Brand Stationery


Whether you’re looking for a single van for your business or a fleet, Pure Vans provide the best available deals on a massive range of commercial vehicles.

Read more about our case study

Pure Vans had been growing their business at an accelerated pace over the last few years and they wanted a brand that would project their accomplishments and establish themselves as a leader within their field. After a recommendation from one of our website development partners, Pure Vans hired Dirty Little Serifs to create and deliver a re-brand of their Visual Identity that would work across Brand Stationery, Signage, Vehicle Graphics and on future promotional materials, including digital.

From initial meetings with the Pure Vans team and thorough research into the target market we wanted to have a range of concepts that could communicate professionalism, quality and confidence. The brand had to represent a company that sold commercial vehicles without the visual identity having the stereotypical van/vehicle logo marks.

The chosen concept achieved what we set out to do and subtly communicated our idea of ‘moving forward’ or ‘vehicles in motion’, whilst projecting confidence through sharp typography and a bold colour palette.

Many thanks to you and your team for all your work with regards to our re-branding. The whole experience was fluid and efficient, from our 1st meeting to the end result. As you know we spoke to numerous companies before coming to you and we were not disappointed. We were impressed with all your ideas and in put at our 1st meeting and the fact you kept us informed along the way. You offered us a considerable number of options and were happy to adapt our final choice to our specific requirements. We would have no hesitation in recommending you to any friends or business partners.”
– Paul Cooper, Pure Vans

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